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🐰 Ami Colé is a cruelty-free brand. None of Ami Colé’s ingredients or products are tested on animals. Ami Colé has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.
When asking, does Ami Colé test on animals? We must look beyond to ensure none of Ami Colé’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.
In our research, we discovered the following:
By meeting all of our Cruelty-Free Criteria, Ami Colé is a truly cruelty-free brand by our standards.
Below is a screenshot of what’s currently stated on Ami Colé’s website about its animal testing policy:
Ami Colé has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“We do not sell our products anywhere that requires animal testing, including mainland China.”
With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.
Ami Colé is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.
Although Ami Colé is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.
Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.
Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.
That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.
Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.
And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”
☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️
Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.
Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.
Some brands are Cruelty-Free, but not Vegan.
And some are Vegan, but not Cruelty-Free.
Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.
⭐️ Ami Colé is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.
The following is a snippet of the email response I received from Ami Colé when I asked if all of their products are vegan:
“our products are considered vegan and do not contain any animal products or biproducts.”
Where to buy Ami Colé? Check out Sephora!
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.
Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked Ami Colé if their mica is ethically sourced without the use of child labor and I’m waiting to hear back from the brand.
I hope this article helped you to understand Ami Cole’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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