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Tune Outdoor Launches New Truck Camper

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From backcountry safety and outdoor gear to truck toppers. That sums up the storyline behind the founding of Denver, Colo.’s Tune Outdoor, which in February unveiled an innovative new entry to the growing lightweight truck camper market. The new Tune M1 pop-up canopy topper blends a unique design with simplicity and a streamlined production process to deliver an industry-best weight-to-space ratio in a stylish, modern aesthetic.

Based in a 29,000-square-foot warehouse in Denver, Tune is led by Golden-based businessman Sean Kepler, who’s held executive leadership positions at The North Face, VF Outdoor and Crocs, and Bruce McGowan, co-founder of Boulder-based backcountry gear brand Backcountry Access, now part of K2. Both have switched gears from outdoor hardgoods and apparel to the booming truck camping market. The team also includes longtime outdoorsmen and industrial engineers Broc Patterson and Kristian Arnold. Their design puts the Tune M1’s base model weight at only 360 lbs., including a market-first, patented wing-wall design with flared sidewalls. Combined with its vertical pop-top, this gives it more cubic living space than any other lightweight truck camper on the market. It also lets users sleep sideways in its loft, while maintaining stand-up headroom below (i.e. the bed and living area can be enjoyed simultaneously, opening the entire cabin to camp living).

“It hits the sweet spot of lightweight, functionality and feel, letting you access your favorite backcountry places with enough space to bring your toys and gear and still camp comfortably,” says Kepler, whose team spent two years perfecting the design. “And it’s affordable and efficient to build.”

The camper also incorporates an aluminum frame, injected composite corner brackets, polyester pop-top canopy and easy-to-fit, FRP honeycomb paneling. It also comes with three aluminum or glass awning doors/windows for easy access, low-power interior halo lighting, and 440 feet of universal T-track on the interior, exterior and roof for unlimited customization. Best yet, a patent-pending industrial design process lets it assemble quickly and easily, translating to fast order-to-installation times and after-market service, while letting it integrate with nearly any pickup chassis—from Toyota Tacomas to Ford Lightnings.

“Like many of us based in the Rocky Mountains, the outdoors is our sanctuary,” adds Kepler, an avid skier, fly-fisherman, mountain biker and more. “So, we designed a canopy topper that helps you access it.”

The M1 is sold direct to consumers at, with a base model price of $12,999. Tune is offering an introductory price of $10,999 for a limited time.

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