The ongoing effort to heat and cool homes isn’t a new phenomenon in the HVAC market. On the contrary, it’s been around for decades — and, technically speaking, it’s a practice that has been in development for centuries. The first residential air conditioners stretch back to the early years of the 20th century.
While the HVAC market is well-established, though, it isn’t immune to the effects of time. The market has had to adjust to the needs and expectations of its customers over the years.
It has done this to a certain degree. For instance, modern heating and cooling units are much more efficient, reflecting the desire of modern consumers to minimize their carbon footprints. But, by and large, the predictable and limited scope of the HVAC line of business has meant change has taken place at a slow and steady pace — until now.
HVACDirect.com is a company that is amping up the evolution of HVAC. It is revolutionizing and reimagining how home heating and cooling take place. Here are a handful of the biggest ways the burgeoning brand is pioneering the future of this venerable industry.
HVAC is an expensive aspect of property ownership. Along with ongoing maintenance and utility bills, the average cost for a new HVAC system typically ranges between $7,000 and $12,000. This is a sizable expense and one that many homeowners struggle to manage.
HVACDirect.com has met this concern on multiple fronts. First, the company is fiercely committed to maintaining competitive wholesale pricing on its site. The markups on each unit are minimal due to the fact that they are working directly with the end consumer.
Along with its consistently low pricing, the online HVAC brand helps its customers find the best deal for each situation. This starts with rebates, many of which are openly available to research and compare right on the company’s website.
Third-party financing is also available. The company works to avoid unnecessary loan fees by partnering with Bread as a way to provide easy, 0% financing for those who can’t afford to pay for their HVAC purchase in one lump sum. At the end of the day, an alternative option to the traditional HVAC purchasing model has been transforming the HVAC market.
Access to information and professional support is the number one way that HVACDirect.com is changing the tone within its industry. Traditionally, in the HVAC market, experts cloak their services in vagueness. They make complicated claims and unfounded quotes, all based on unexplained assessments.
For instance, consider a scenario where, as a homeowner, you ask an HVAC professional for a quote to replace an old, broken oil furnace with an alternative, upgraded unit. After looking at the existing unit, a traditional contractor might start to talk about things like high-efficiency models and the cost of propane versus electric heat. They might provide limited information about the need to run new PVC vent pipes and drop just enough carbon monoxide knowledge to make the homeowner nervous.
From there, they’ll offer a quote that includes a markup for their services that is nearly impossible to assess. That is unless the homeowner goes through the rigmarole of tracking down several more contractors and going through the same hassle just to compare their quotes.
In comparison, HVACDirect.com doesn’t hide its expertise behind complex terminology and service smokescreens. They have resources and tools (like an “Easy System Selector”) that equip homeowners with the knowledge to choose exactly what they need without any extras. Their team helps American families make important decisions in relation to their home’s heating and cooling and reduces the strain on their pocketbook.
The brand’s team members also prioritize expert customer service from the moment someone arrives on their site. In fact, those team members aren’t just your run-of-the-mill outsourced call center employees. They aren’t even just stateside, in-house employees.
HVACDirect.com takes great pride in providing customer service via a team of HVAC experts. These are individuals who are as versed in HVAC knowledge as they are capable of handling customer questions and complaints. This white glove treatment immediately gives the impression of a positive, knowledgeable experience, even before a customer has their questions answered.
The brand even lists out its own standards regarding expectations consumers should have when hiring an HVAC expert. The list includes things like:
These standards are foundational elements that have helped HVACDirect.com stand out in an industry known for ambiguous answers and shady customer service.
The other factor that sets HVACDirect.com apart in the HVAC market is its willingness to include a wide selection of products. It isn’t sold out to a certain manufacturer or wholesale business partner.
On the contrary, the brand’s website is a repository of different HVAC equipment options. For example, just on its ductless mini-split page, the company has models from ACiQ, Stealth, Mitsubishi, MRCOOL, Perfect Aire, Fujitsu, Daikin, and Gree. It even has the option to shop by brand if a customer (rather than a contractor) has a certain preference.
This wide range of options allows anyone to answer both residential and commercial HVAC needs. They can find units for studio apartments, 10,000-square-foot structures, and anything in between. And the brand’s on-site resources and support network (outlined above) are always there to help customers decipher between the myriad of available options.
The HVAC industry has been slow to adjust to the demands of the modern world. From sustainability to personalization, information to affordability, there are many factors that modern consumers expect, even when shopping for home heating and cooling systems.
HVACDirect.com is a company that is accommodating the needs and expectations of modern consumers. From professional support to quality products in plentiful selection to flexible financing options, it is a pioneering brand that is finding tremendous success as it revolutionizes an ancient industry that is overdue for an upgrade.
Featured Image: by Curtis Adams; Pexels; Thanks!
Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.