Sunday, June 4, 2023
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HP Affirms ‘Better Together’ at Its Amplify Event

HP last week, at its Amplify Partner Conference in Chicago, unveiled several new laptops with a focus on productivity, along with a few peripherals, including printers and genuinely wireless headphones.

However, the Amplify event was not only about new products. There was an emphasis on HP’s environmental commitment and the company’s position that 80% of employees prefer to spend some time in the office.

According to HP’s Future of Work research, below-average technological expertise is the most significant obstacle to implementing hybrid work.

HP positions the new HP EliteBook 800 and 805 G10 Series PCs as cutting-edge business convertible computers. These EliteBook start at $1,569 and are equipped with a 13th Gen Intel Core CPU and HP Presence technology.

HP Presence provides innovative technology powered by an advanced proximity sensor located in the bezel of the PC, which detects the user’s presence, and triggers the camera and Windows Hello to confirm, identify and unlock the PC.

In addition, the HP EliteBook 600 and 605 G10 Series of mid-range PCs start at $999 and come with either Intel or next-generation AMD CPUs. The HP ProBook 400 and 405 G10 Series PCs are the most affordable work-grade computers, starting at $799 with AMD and Intel CPU options.

At the event, HP introduced the ZBook Firefly G10 and ZBook Power G10 with Intel Evo certification under the ZBook family.

The HP ZBook Fury G10 is the most potent workstation in this series, featuring a 13th Gen Intel HX series of processors with Nvidia RTX 5000 Ada Lovelace Generation Laptop GPU, intended to provide fast rendering of 3D models and running simulations. The ZBook Studio G10 is a high-end workstation featuring up to an Intel Core i9 CPU and Nvidia RTX Ada Generation Laptop GPU.